What I do
From concept to launch.
Graphic Design
Clean, modern interfaces that look great on every screen. Focused on clarity, usability, and your brand identity.
Web Development
Fast, accessible websites built with modern tooling. Astro, Tailwind, and best-practice architecture from day one.
Marketing
Core Web Vitals, SEO, and page speed — built in from the start, not bolted on at the end.
Designer, Developer,
and Creator.
Seven years of hands-on experience, based in San Francisco Bay Area and available for clients nationwide. I build with Astro because it aligns with how I think about the web: lean, purposeful, and built to last.
On the blog, I share the ideas and decisions that shape my work.
More about meA few things about me.
Projects I've built
A selection of recent work.
Multi-Channel Paid Acquisition & Funnel Optimization
2025Managed and optimized high-budget ad campaigns with multi-step funnels, improving conversion rates while reducing wasted spend.
Conversion Systems Across 80,000+ Pages
2024Designed scalable UX and data systems across multiple insurance domains, significantly improving conversion and engagement.
Bud Barn E-Commerce & UX Overhaul
2024Redesigned and rebuilt a retail e-commerce experience, significantly improving engagement, traffic, and conversion.
Crumble Crust Marketing & Growth System
2025Built a full marketing and acquisition system from the ground up, driving consistent traffic and repeat purchases.
What clients say
Client reviews and testimonials.
"The new site launched on time and hit every goal we set. Performance improved dramatically — load times dropped and the feedback from our customers has been overwhelmingly positive."
Jeff Mahan
Owner, Bud Barn
"Straightforward from first conversation to final handover. The right questions were asked, we were kept in the loop throughout, and the end result exceeded what we imagined. Would recommend without hesitation."
Alex Mills
SW Engineer, Cloudflare
Have a project in mind?
Whether it's a new build or something that needs a fresh perspective — I'd love to hear about it.