UX Design E-commerce Marketing
The Brief
The existing website lacked structure, usability, and a clear path to purchase. It was limiting growth and underperforming across all engagement metrics.
What I Built
- Designed and launched a new e-commerce-enabled website
- Improved product discovery and navigation
- Optimized CTAs and page structure for conversion
- Integrated POS systems for seamless ordering
UX Improvements
The focus was on reducing friction.
Navigation, product pages, and calls-to-action were rebuilt around how customers actually browse and buy — not how the business was structured internally.
Results
- 25–30% increase in traffic over 8 months
- 30–50% increase in average time on site
- 30–40% increase in CTA engagement across key pages