Skip to content
D Diego Anderson
Branding Growth Marketing E-commerce

Crumble Crust Marketing & Growth System

Built a full marketing and acquisition system from the ground up, driving consistent traffic and repeat purchases.

2025
Creative Director
Branding Marketing Strategy

The Brief

A growing food business needed structure across marketing, customer acquisition, and brand identity.

What I Built

  • Developed a full multi-channel marketing system
  • Ran targeted ad campaigns and event-based acquisition strategies
  • Built consistent inbound traffic through organic and paid channels
  • Improved website UX to support conversions and repeat purchases

Growth Strategy

The focus was sustainability.

Rather than one-off campaigns, I built systems that continuously generated traffic and encouraged repeat engagement.

Results

  • Established consistent inbound traffic
  • Increased repeat purchase rate
  • Grew to 100+ subscribed customers