UI/UX Testing Conversion Optimization
The Brief
Landing pages were underperforming across multiple verticals, requiring structured testing and iteration.
What I Built
- Designed multiple landing page variations (Auto Warranty, Medicare)
- Created UI systems optimized for clarity and conversion
- Conducted A/B testing across layouts, CTAs, and messaging
- Aligned ad intent with landing page experience
Experimentation
Each variation tested a specific hypothesis — layout, CTA hierarchy, or messaging clarity — allowing for measurable improvements.
Results
- Conversion improvements of 15–25% across tested variants
- Stronger alignment between ad traffic and page intent
- Reduced user drop-off through improved UX structure