Marketing Strategy UX Performance Optimization
The Brief
Campaign performance had plateaued. Despite strong traffic, conversion rates were inconsistent and ad spend inefficiencies were limiting growth.
The objective was to improve conversion rates across funnels while reducing wasted spend.
What I Built
- Managed $50K–$80K/month in ad spend across multiple channels
- Designed multi-landing page funnels aligned to user intent
- Refined targeting across local and national campaigns
- Continuously iterated landing pages and creatives based on performance data
Funnel Optimization
Instead of relying on a single landing page, I structured campaigns around intent-based entry points — matching ad messaging directly to landing page experience.
This reduced friction and improved user alignment across the funnel.
Results
- Increased landing page conversion rates by ~20–40%
- Reduced wasted ad spend by 15–30%
- Improved targeting efficiency across campaigns