UX Design Data Visualization Systems Design
The Brief
Operating across 10+ domains and tens of thousands of pages, the challenge was to improve conversion without sacrificing scale or speed.
What I Built
- Designed CTA systems deployed across 80,000+ indexed pages
- Created standardized templates reducing production time by 30–50%
- Developed a “choose your own adventure” quote flow
- Built structured data visualizations to simplify complex insurance info
Systems Thinking
Every improvement had to scale.
Rather than optimizing individual pages, I created repeatable systems that could be deployed across entire domains — ensuring consistency while improving performance.
Results
- CTA conversion rates peaked at ~50% in testing
- Increased conversion rates by 15–25% across variants
- Reduced bounce rates by ~10–20% on key pages
- Reduced form abandonment by 15–20%